Effective Data : 20 April 2021
Fresh Merch (www.freshmerch.fm) is one of the services Fourth Floor Creative Ltd delivers to brands and creators providing them with an online shop or ecommerce site for their merchandise. It provides customers with a platform to easily and efficiently buy creator merchandise.
We deliver services that aim to provide value for brands, creators and their customers, ensuring that everything we do is legal, decent, honest, truthful and within regulatory requirements. As part of delivering our services we may, from time to time, use certain data which relates to individuals. In doing so we commit to:
- only ever processing or retaining personal data if we have a lawful basis for doing so.
- being transparent about the data we hold and what we do with it.
- only collect the minimum data we need for an agreed purpose
- ensure the data we have is accurate and up-to-date.
- keep data safe and secure.
What personal information do we collect about you?
When browsing our site, we may collect data about you which includes:
- “cookies” during your visit to our website. These will include but not an exhaustive list, opt-timestamps, IP address, campaign details.
- Email address
- Newsletter and marketing preferences including “email opt-ins”
In addition, when you decide to engage in our services or make a purchase, accepting our Terms and Conditions, and in order to provide our services to you, we will collect the following additional information:
- Contact details, including address, email address and phone number
- any other data that you may provide to us
- Social media account details
- Other information publicly available (LinkedIn profile details, YouTube subscribers, followers, view counts, etc.)
- Online identification i.e IP address
- any communications between you and us
- Payment information
We do not collect any personal data that can be classified as “Special Categories” under EU GDPR regulation.
Why do we collect this personal information about you?
In the delivery of our services to you as a potential or existing customer, and the fulfilment of merchandise orders we may use the personal information collected for one of the following purposes:
- to confirm your identity when using our online platforms and to process your transactions
- to maintain an up to date and accurate record of your purchases
- to deliver our best services to you as part of a potential or actual contracted merchandise purchase placed
- to offer a subscription to our newsletter in line with the marketing preferences you have shared with us
- Provide recommendations you might like based on your activity when using our websites, online stores or as part of your involvement in one of our campaigns
- Respond to your questions, comments or requests.
- to contact you about potential merchandise, products, birthday gifts, rewards and/or incentives that you may be of interest to you. If you previously opted in to receive these communications, and no longer want to hear from us, please let us know by using one of the methods detailed in “how can you contact us” section.
- to track interactions for the purpose of marketing campaigns
- to undertake data analytics and insight to support the successful delivery, and post-review of our services
- to comply with legal and or regulatory obligations or to respond to requests from law enforcement agencies
Under EU General Data Protection Regulation, we have identified that we process personal information under the lawful basis of a legitimate interest, when informing you of potential merchandise through marketing campaigns and/or our fulfilment of contractual obligations.
Do we share data with other third parties?
We do not, and will not, sell any of your personal information to any third party.
However, we do share your data with the following categories of company as an essential part of being able to provide our services to you:
- our clients in relation to the services we are providing to them
- professional service providers, such as the e-commerce platform for online stores, Shopify, to power our online shop (to read more about Shopify uses personal information please click here)
- companies approved by you such as social media sites, when you decide to link your accounts to us, and other marketplaces, such as payment services like PayPal. In these instances, you are accepting their terms of how they use the data and for what purpose. We will only ever process your data in accordance with these terms. If you would like further information on this, please contact the relevant organisation. Alternatively, we would be happy to assist.
- Website analytics service providers, such as Google Analytics, to help us understand how our customers use our online stores (to read more about Google Analytics please click here). To learn how you can opt out of Google Analytics please click here
- other third parties, where required or permitted by law (such as professional advisers, regulatory authorities, government departments and law enforcement agencies)
Where possible, we will always anonymise personal information before sharing with any third party, to ensure it does not identify you.
How is your information processed and stored?
All personal data that is collected on Freshmerch (www.freshmerch.fm) or other online shops, is processed by Fourth Floor Creative Ltd, and is handled by its staff in accordance with our policies and procedures.
We remain committed to ensure we process personal information in accordance with EU General Data Protection Regulation. In particular, we will always ask for your explicit consent before sending you any marketing emails
However, we cannot be responsible for how, any third party services acknowledged in “Do we collect or share data with other third parties? process data. Where possible, we have highlighted specific privacy notices and would strongly recommend that you always review them before engaging with us. It should be noted that your information may be transferred outside of Europe, including to Canada and the United States.
What rights and options do you have?
Fourth Floor Creative Ltd are committed to delivering honest and truthful services. The data we hold about you, your privacy rights and how it is being used is of vital importance to us. If you reside in the EU at the time of processing of your personal data, and depending on the reason of data processing, you can request any of your individual rights in relation to the data we hold about you by contacting us using one of the methods detailed in “How you can contact us?”.
How can you contact us?
If you would like to contact us in relation to what data we hold and for what purpose outlined in “What rights and options do you have?” please email us at firstname.lastname@example.org or at the following address:
Data Protection Officer
Fourth Floor Creative
King William House
13 Queen Square
Bristol BS1 4NT
Last reviewed: 20 April 2021